SMG-Insight

Despite being edged out by London to host this year’s Games, Olympic fever appears high in France with audiences intending to watch more of the Olympics than the host nation, reports SportsBusiness International in its May 2012 issue. The article – in association with SMG Insight/YouGov – looks at how the UK, France, Germany and [...]

London is set to inspire the world over the next 4 months in the run up to London 2012 according to new research launched by London & Partners which shows the extent of international excitement about the Olympics and the host city, London. In central London, outside the Olympic Park, a celebration of cultures will [...]

We’re delighted to announce the release of Sports India: Popularity and Participation of Sports in India, a new free report from SMG Insight / YouGov, the leading sports and sponsorship market research agency. India is arguably the biggest sports market in the world with a 1.2 billion population and a long established sports culture founded on its [...]